MRKM 61 B – SEMINAR DOCUMENTATION

Xavier University – Ateneo de Cagayan

School of Business and Management
Department of Business Administration



MRKM 61 B – SEMINAR DOCUMENTATION

PROJECT NAME : MRKM 100 – A Seminar on Marketing as a discipline in business.

BRIEF DESCRIPTION

MRKM 100 – A Seminar on Marketing as a discipline in business is a seminar targeting the senior high school students particularly in the science class; the 4-Einstein Section from Misamis Oriental General Comprehensive High School last March 04, 2011 at 1:00 p.m. to 3:00 p.m. held in 4-Einstein Classroom. The seminar was organized by MRKM 61 class group which aims to give the target audience on the background and basic role of marketing particularly in the business arena correlating those with our experiences as marketing students. Thus, it aims to change their perspectives and views that were acclaimed as prejudices of what really is marketing to them compare to what is the reality. Furthermore, the seminar discussed three topics with three speakers respectively.



NATURE OF EVENT : Seminar

DATE IMPLEMENTED : March 04, 2011; Friday at 1:00 p.m. to 3:00 p.m.

VENUE : 4 – Einstein Classroom in MOGCHS

EXPECTED # OF PARTICIPANTS : Fifty (50) students

ACTUAL # OF PARTICIPANTS : Forty three (43) students – based on the attendance sheet

SPEAKERS AND THEIR TOPICS

1. Matilda B Catayoc - What is Marketing? A Friendly Approach
2. Markel Villaluna - Marketing Experience: Experiential Approach
3. Jose Elcid Ladica - Career and Opportunities in Marketing

HEAVY EQUIPMENTS USED : LCD Projector and Laptop


I. PRE – IMPLEMENTATION


Primarily, the pre – implementation stage is more about planning and preparing for the seminar. After the preliminary meeting of the group on what seminar to be done for whom and to where, a proposal was made and submitted to the professor thru Dr Ruth Love Russell making it as a first stage. The group did choose MOGCHS specifically one of the science classes to be the recipient of the seminar. The second meeting after the submission of the proposal was organized for the necessary details and needed preparations for the seminar. There was happened of the division of tasks to work into to successfully implement the seminar. After that meeting, Markel and Matilda together with Vett and Joy Ann went to MOGCHS last March 01, 2011 to meet the school administrators to initially discuss the seminar in which they’ve talked to Mr Nelson Absin designated as the fourth year department head. Markel and Matilda did present the details and seminar objectives and to whom it is to be targeted. Mr Absin did approve the idea and a formal letter addressed to Mr Pedro H Montejo thru his name was he asked for formalities. Successfully, they did close the deal with Mr Absin regarding the seminar. After that, Matilda did prepare the letter and secured the necessary signatories. Together with the preparation with the letter, the other members did do their assigned tasks which includes canvassing of food for the snacks of the participants, rental of the LCD Projector, and the making of certificates just to name a few.


By Wednesday, March 02, 2011, seminar details and preparations were almost done. By Thursday, March 03, 2011, the letter asked by Mr Absin was delivered and did approve the letter prior to final detail coordination with the section adviser, Mrs Rafunzel Epanis thru the efforts of Matilda who did the coordination of the final details with the concerned authorities especially to legalize the conduct of the planned seminar to the said school. Later that afternoon, details and preparations were polished making the group and everything to be ready for the seminar by Friday, March 04, 2011.


Generally speaking, necessary measures and details were all planned, arranged, and prepared in the pre – implementation stage making the organizers ready for everything for the seminar.


II. IMPLEMENTATION


The seminar proper was last March 04, 2011, Friday at 1:00 p.m. to 3:00 p.m. in Misamis Oriental General Comprehensive High School. The organizers meet as early as 11:30 a.m. to give way to final instructions prior to the seminar proper. They leave XU about 30 minutes before 1:00 p.m. for the necessary preparation to the venue itself. The arrival of the team was 20 minutes before 1:00 p.m. As the team arrives, they did do courtesy call with the adviser, Mrs Epanis for them to start and do some technical installments in the venue. Then, the team did go immediately to the classroom as Mrs Epanis had advised.

The program flow are the following:


The seminar was indeed a success in its implementation. Thus, the participants were participative and active in the whole duration of the seminar making it fruitful and even more educational. Everything that was planned were implemented and without flaws. With respect to the speakers, they did discuss their topics well and made it in a friendly manner making it suitable to the participants for easy digestion, understanding, and absorption of everything that was discussed. Thus, they managed to hold the attention of the participants in the duration of their talk.

With respect to the general aim of the seminar, it was incredibly achieved with the help of the cooperation and participation among the participants who are open – minded to accept and absorb everything that was imparted to them by the speakers despite the fact that the latter are still students. Thus, through the approval and support of the school authorities especially to Mr Nelson Absin and Mrs Rafunzel Epanis, the seminar will not be materialized.

The team did do again courtesy call prior to departure to Mr Absin in which the team was congratulated for the success and the opportunity that they provide and to Mrs Epanis for the job well done.

Ms Michelle Estrosos and Jane Valiente were the Emcee of the seminar.


III. EVALUATION (SWOT ANALYSIS)

A. Strengths

1. The seminar was given and organized by the marketing students with a sufficient knowledge and experience to impart to the target audience achieving the seminar objectives.

2. The seminar was an opportunity to the target audience and to the school because it will provide a free talk on the relevant information pertaining to marketing.

3. It is for free.

4. For the part of the organizers, it’s a challenge to take and achieve the seminar objectives.

5. For the part of the organizers, it’s an experience to organize such seminar outside XU.

6. For the part of the speakers, it’s a venue and opportunity to take for them to talk and impart what they have learned for majoring Marketing in their Business Administration degree.

B. Weakness

1. The seminar preparation was a little bit cramming due to time constraint in its implementation.

2. The seminar might be new to the organizers since it’s outside XU with an outside target audience.


C. Opportunities

1. The seminar is an opportunity for the organizers to organize outside XU with an outside target audience.

2. The seminar is an opportunity for the speakers to speak and impart their knowledge and experience relevant to Marketing.

3. The seminar is an opportunity to the target audience and to its school because it is for free and it will be an educational learning with educational inputs.


D. Threats

1. The seminar is might flap.

2. The seminar might retaliated by its target audience.

3. The seminar might not be successful.

4. The seminar’s participants might not be cooperating.


Prepared by:



MATILDA B CATAYOC
Assistant Project Head