My Resume

MRKM 61 B – SEMINAR DOCUMENTATION

Xavier University – Ateneo de Cagayan

School of Business and Management
Department of Business Administration



MRKM 61 B – SEMINAR DOCUMENTATION

PROJECT NAME : MRKM 100 – A Seminar on Marketing as a discipline in business.

BRIEF DESCRIPTION

MRKM 100 – A Seminar on Marketing as a discipline in business is a seminar targeting the senior high school students particularly in the science class; the 4-Einstein Section from Misamis Oriental General Comprehensive High School last March 04, 2011 at 1:00 p.m. to 3:00 p.m. held in 4-Einstein Classroom. The seminar was organized by MRKM 61 class group which aims to give the target audience on the background and basic role of marketing particularly in the business arena correlating those with our experiences as marketing students. Thus, it aims to change their perspectives and views that were acclaimed as prejudices of what really is marketing to them compare to what is the reality. Furthermore, the seminar discussed three topics with three speakers respectively.



NATURE OF EVENT : Seminar

DATE IMPLEMENTED : March 04, 2011; Friday at 1:00 p.m. to 3:00 p.m.

VENUE : 4 – Einstein Classroom in MOGCHS

EXPECTED # OF PARTICIPANTS : Fifty (50) students

ACTUAL # OF PARTICIPANTS : Forty three (43) students – based on the attendance sheet

SPEAKERS AND THEIR TOPICS

1. Matilda B Catayoc - What is Marketing? A Friendly Approach
2. Markel Villaluna - Marketing Experience: Experiential Approach
3. Jose Elcid Ladica - Career and Opportunities in Marketing

HEAVY EQUIPMENTS USED : LCD Projector and Laptop


I. PRE – IMPLEMENTATION


Primarily, the pre – implementation stage is more about planning and preparing for the seminar. After the preliminary meeting of the group on what seminar to be done for whom and to where, a proposal was made and submitted to the professor thru Dr Ruth Love Russell making it as a first stage. The group did choose MOGCHS specifically one of the science classes to be the recipient of the seminar. The second meeting after the submission of the proposal was organized for the necessary details and needed preparations for the seminar. There was happened of the division of tasks to work into to successfully implement the seminar. After that meeting, Markel and Matilda together with Vett and Joy Ann went to MOGCHS last March 01, 2011 to meet the school administrators to initially discuss the seminar in which they’ve talked to Mr Nelson Absin designated as the fourth year department head. Markel and Matilda did present the details and seminar objectives and to whom it is to be targeted. Mr Absin did approve the idea and a formal letter addressed to Mr Pedro H Montejo thru his name was he asked for formalities. Successfully, they did close the deal with Mr Absin regarding the seminar. After that, Matilda did prepare the letter and secured the necessary signatories. Together with the preparation with the letter, the other members did do their assigned tasks which includes canvassing of food for the snacks of the participants, rental of the LCD Projector, and the making of certificates just to name a few.


By Wednesday, March 02, 2011, seminar details and preparations were almost done. By Thursday, March 03, 2011, the letter asked by Mr Absin was delivered and did approve the letter prior to final detail coordination with the section adviser, Mrs Rafunzel Epanis thru the efforts of Matilda who did the coordination of the final details with the concerned authorities especially to legalize the conduct of the planned seminar to the said school. Later that afternoon, details and preparations were polished making the group and everything to be ready for the seminar by Friday, March 04, 2011.


Generally speaking, necessary measures and details were all planned, arranged, and prepared in the pre – implementation stage making the organizers ready for everything for the seminar.


II. IMPLEMENTATION


The seminar proper was last March 04, 2011, Friday at 1:00 p.m. to 3:00 p.m. in Misamis Oriental General Comprehensive High School. The organizers meet as early as 11:30 a.m. to give way to final instructions prior to the seminar proper. They leave XU about 30 minutes before 1:00 p.m. for the necessary preparation to the venue itself. The arrival of the team was 20 minutes before 1:00 p.m. As the team arrives, they did do courtesy call with the adviser, Mrs Epanis for them to start and do some technical installments in the venue. Then, the team did go immediately to the classroom as Mrs Epanis had advised.

The program flow are the following:


The seminar was indeed a success in its implementation. Thus, the participants were participative and active in the whole duration of the seminar making it fruitful and even more educational. Everything that was planned were implemented and without flaws. With respect to the speakers, they did discuss their topics well and made it in a friendly manner making it suitable to the participants for easy digestion, understanding, and absorption of everything that was discussed. Thus, they managed to hold the attention of the participants in the duration of their talk.

With respect to the general aim of the seminar, it was incredibly achieved with the help of the cooperation and participation among the participants who are open – minded to accept and absorb everything that was imparted to them by the speakers despite the fact that the latter are still students. Thus, through the approval and support of the school authorities especially to Mr Nelson Absin and Mrs Rafunzel Epanis, the seminar will not be materialized.

The team did do again courtesy call prior to departure to Mr Absin in which the team was congratulated for the success and the opportunity that they provide and to Mrs Epanis for the job well done.

Ms Michelle Estrosos and Jane Valiente were the Emcee of the seminar.


III. EVALUATION (SWOT ANALYSIS)

A. Strengths

1. The seminar was given and organized by the marketing students with a sufficient knowledge and experience to impart to the target audience achieving the seminar objectives.

2. The seminar was an opportunity to the target audience and to the school because it will provide a free talk on the relevant information pertaining to marketing.

3. It is for free.

4. For the part of the organizers, it’s a challenge to take and achieve the seminar objectives.

5. For the part of the organizers, it’s an experience to organize such seminar outside XU.

6. For the part of the speakers, it’s a venue and opportunity to take for them to talk and impart what they have learned for majoring Marketing in their Business Administration degree.

B. Weakness

1. The seminar preparation was a little bit cramming due to time constraint in its implementation.

2. The seminar might be new to the organizers since it’s outside XU with an outside target audience.


C. Opportunities

1. The seminar is an opportunity for the organizers to organize outside XU with an outside target audience.

2. The seminar is an opportunity for the speakers to speak and impart their knowledge and experience relevant to Marketing.

3. The seminar is an opportunity to the target audience and to its school because it is for free and it will be an educational learning with educational inputs.


D. Threats

1. The seminar is might flap.

2. The seminar might retaliated by its target audience.

3. The seminar might not be successful.

4. The seminar’s participants might not be cooperating.


Prepared by:



MATILDA B CATAYOC
Assistant Project Head

Finance Officer Perspective: Being a Finance Officer of Meat and Fruits Company

Being a finance officer for almost ten months to Meats and Fruits is challenging yet a heavy responsibility to handle. It needs a careful handling of every financial detail to avoid getting the deceptive and wrongful results that will harm the entire operations aided with money finances. I experienced to carefully handle every detail to be an input to our financial statements to arrive at good and sound reports that will show the financial stand of the company. Correct financial statements are essential to be used for sound judgments and decisions for the company.

Being in this position, I should be in my sound mind and judgment for me to correctly make the financial statements and most importantly, to correctly give advice as to financial matters in the company. I have to consider various aspects and perspectives in order to avoid misjudgment that might destroy the entire operations of the company.

Generally speaking, being a finance officer, I learned and even developed my critical thinking analysis and even harness myself in making financial statements putting into application my learning on simple accounting. I’ve executed good financial advices as required to my position in which in return, our company thru its pine porktido product yielded splendid profit and generates cash for our company that sustains the ten month operation.

Wheatgrass: Its Nutritional Wisdom

Historically, the discovery of it was sprouted with Charles F. Schnabel’s discovery during the 1930’s as an agricultural chemist. Wheatgrass is a product obtained from the cotyledons of the common wheat plant with a scientific name of “Triticum Aestivum”. It is sold either in juice and powder as widely distributed now in the market used as a dietary supplement. Generally, wheatgrass refers to bread wheat, a type of grass cultivated in a greenhouse or under artificial lighting indoors. Thus, it is grown through the process of sprouting.

Wheatgrass is acclaimed to have nutritional benefits since it contains high levels of beta carotene relatively with Vitamin B12. It also contains a host of amino acids which is full of essential fatty acids, vitamins and minerals, Vitamins A, C, and B is high in iron and Vitamin K. Vitamin K is necessary for blood clotting and bone formation and may help to prevent osteoporosis.

Furthermore, wheatgrass contains many enzymes. Enzymes are complex protein compounds that speeds up biochemical reactions for proper and normal organ system functioning. It also contains fiber to help and aid proper digestion.

More importantly, wheatgrass contains chlorophyll, a green pigment in plants responsible for photosynthesis. This chlorophyll is claimed to have a regenerative properties. Further supported with studies, it has power as an immune booster, free radical fighter, energizer, and promoter of healthy circulation. Thus, chlorophyll in wheatgrass is a very potent antioxidant. Thus, contains anti-bacterial and restorative properties to function as a general detoxification of the body.

OVER-ALL REFLECTION PAPER (February 1, 8, and 15 Tuesday Group Discussions)

Matilda B Catayoc
BSBA – IV
Dr. Ruth Love V Russell
MRKM 61 B
February 24, 2011

OVER-ALL REFLECTION PAPER
(February 1, 8, and 15 Tuesday Group Discussions)

The over – all reflection on the activities are indeed splendid in such a way that I’ve learned a lot in which I never expected to be. Thus, it was very effective.

With the first activity about Brain Tattoo is very amazing in learning on great importance and value of branding. Branding is not only limited to symbol, logo, colors, and even graphics but it is an inner core message aiming to create a deep relationship and engrave on its customers hearts and mind on what is the company’s brand and product’s real image as they want to project it would be. It is a form of communication that targets the inner being of a customer through its psychological, cognitive, and even emotional compartments. Thus, branding is a way to create a brain tattoo that would mean a long – term memory of a certain company brand and product in every customer they have.

Secondly, the activity which is to brand oneself is indeed a challenging one yet an opportunity to be known internally surpassing the beauty of external physicalities. I did see and take the activity as an opportunity to express myself thru branding myself as far as my innate being is concerned. It’s an opportunity in the sense of expressing yourself purely of your innate being that no other can ever dictate or complain on the brand name you have for yourself.

Thirdly, the learning on mistakes depicted the life of Mr. Richard Branson of the Virgin Group of Companies on how he did his way of doing business into a giant one and so did rising everytime he fail and commit mistakes. It was an eye and heart opener to each one of us especially for me, relating and even reminiscing my own mistakes and how did or what I did learned from all the mistakes I’ve committed. Thus, life is a matter of choice and having the wisdom to learn from what is done wrong. I’ve learned that if you cannot change the situation, then, change your attitude towards the situation. In that case, surely, you will be able to move on, be the student of your own experiences and wrong doings that affected you in the past.